Marketing Manager - A&W Restaurants

Join A&W Restaurants as a Marketing Manager and lead the charge in driving brand growth, customer engagement, and revenue expansion in the dynamic Jakarta market. In this pivotal role, you will develop and execute innovative marketing strategies to elevate brand awareness, foster customer loyalty, and boost sales. With a strong background in marketing, you will leverage data-driven insights and creative campaigns to connect with our diverse customer base and stay ahead in the competitive food service industry. A&W Restaurants, a beloved brand with a rich history spanning over 80 years, is committed to delivering exceptional dining experiences. Located in Jakarta Utara, our restaurant is a vibrant hub for families and food enthusiasts alike. As our Marketing Manager, you will have the opportunity to shape the future of our brand and make a meaningful impact on our community.

In this role, you will collaborate with cross-functional teams to create compelling marketing initiatives that align with our brand values and business objectives. You will oversee digital marketing efforts, including social media, email marketing, and search engine optimization, to maximize our online presence and engagement. Additionally, you will develop and implement promotional campaigns, manage advertising budgets, and analyze campaign performance to drive continuous improvement. With your strategic vision and hands-on approach, you will help us achieve our growth targets and maintain our position as a market leader.

📋 Tanggung Jawab Pekerjaan

• Develop and execute innovative marketing strategies to drive brand awareness, customer engagement, and revenue growth.
• Oversee digital marketing efforts, including social media, email marketing, and search engine optimization.
• Create and implement promotional campaigns to attract new customers and retain existing ones.
• Manage advertising budgets and analyze campaign performance to optimize results.
• Collaborate with cross-functional teams to ensure marketing initiatives align with brand values and business objectives.
• Leverage data-driven insights to inform marketing decisions and measure campaign effectiveness.
• Stay up-to-date with industry trends and best practices to maintain a competitive edge.
• Build and maintain strong relationships with key stakeholders and partners to support marketing goals.

🎓 Kualifikasi & Syarat

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Minimum of 5 years of experience in marketing, with a proven track record in developing and executing successful campaigns.
• Strong understanding of digital marketing tools and platforms, including Google Ads, Facebook Ads Manager, and Hootsuite.
• Experience with marketing automation tools such as HubSpot or Mailchimp.
• Proficient in data analysis and reporting tools like Google Analytics and Tableau.
• Excellent communication and interpersonal skills, with the ability to work collaboratively in a team environment.
• Strong leadership and strategic thinking abilities to drive marketing initiatives and achieve business goals.
• Certification in digital marketing (e.g., Google Analytics Certified, HubSpot Inbound Certified) is a plus.

🛠️ Keahlian

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